Top 4 E-commerce Platforms for AX Customers in 2016

By Kamil Mushtaq posted Feb 12, 2016 07:20 AM



In a market as saturated as the e-commerce platform market, it is very difficult to figure out which shopping cart software best meets your needs – this gets even trickier for users of Microsoft Dynamics AX.

Year-by-year, the advancement of e-commerce technology and the rising competition among online stores have raised end user expectations. Today, it’s not only about cost, easy setup, level of customization, and the inclusion of standard features. Factors such as mobile friendliness, social media integration, good user experience, search engine optimization, modules for content marketing and customer support have also become a fundamental need of modern day online stores.   

These factors are very important, however for Dynamics AX users another key touch point is the ease by which they can integrate their e-commerce platforms in their AX environment. Here, I have shortlisted the 4 leading e-commerce platforms that will sync easily into your Microsoft Dynamics AX environment. I have provided a rundown of each platforms’ strengths to help you decide on the best based on your individual business goals, budget, and technical know how.



Magento is the first entrant to this list. Recently spun out by eBay, Magento is now an independent company and continues to be a top-tier (enterprise-level) player that has led the e-commerce market since the start. Being an established e-commerce player, Magento is an ideal fit for large-scale retailers and building high-end e-commerce websites. Magento offers a very high level of security, is fully customizable and scalable. Perhaps, most importantly it offers many features that other ecommerce platforms miss, such as multiple storefront, multi-language, and multi-currency support.

The platform does really well on other important parameters such as: user-friendliness, search engine optimization and mobile-friendliness as well. Hence, it’s not a surprise that AX customers of all sizes have adopted Magento as their e-commerce platform of choice. Here are some integrations that work really well between Magento and Dynamics AX CRM through integration connectors:

  • Order Management & Fulfillment
  • Inventory Management

Additionally, Magento’s Enterprise plan comes with features such as customer segmentation for targeted offerings, return & cancellation management, customer support software etc. All of these integrate really well within the AX environment.

The business advantages of Magento and Dynamics AX integration cannot be underplayed as it can greatly reduce exposure to risk from slow-paying customers by establishing credit limits. For companies, that are looking to establish a serious enterprise grade e-commerce platform, Magento is the way to go!



Being a hosted solution - Shopify has it all in terms of an easy setup, with a handy dashboard area for quickly adding products, customizing the look of your site and more. The best bit is that Shopify has evolved over the years to cater to the ever changing needs of most businesses. Other than easy setup, page load speed and trusted payment gateways are standout features for choosing Shopify as your preferred e-commerce platform in 2016.

Arguably, Shopify has the best collection of professional themes to choose from. It’s SEO friendly and does all the right things to ensure that your website is Google friendly. Additionally, Shopify offers great integration opportunities for Microsoft Dynamics AX customers:

  • Easily sync all marketing, finance & EPOS data
  • Synchronize Shopify and Microsoft Dynamics AX Product Data e.g. stock availability, supplier catalog management, product descriptions and images or prices etc
  • Integration ensures that your business data and sales figures match your warehouse and finance systems
  • By integrating Shopify with your MS Dynamics ERP you will eradicate repetitive employee data entry, remove the risk of costly errors and significantly decrease order fulfilment times.

Integration of both these platforms allows businesses to save valuable time as the entire process is automated; integration connectors automate the flow of orders and allow real-time synchronization of customer data between the two platforms. Shopify boasts great customer support and knowledge base for your queries – it is a platform that has evolved over the years and will continue to be a major player in the e-commerce realm in the coming years.


Click Here to view the other two leading e-commerce platforms for Dynamics AX Users





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